Pala On The Lookout For NJ Expansion With Betgenius Partnership

Pala Interactive has announced a deal with Betgenius that will see the company create a more targeted strategy for customer acquisition in NJ online gambling market.

Pala Interactive is one of the smaller operators in the NJ online gambling scene. But it wants to grow, and to that end, it has hired BetGenius to help its customer acquisition strategy.

BetGenius is a subsidiary of Genius Sports, a company focused on sports data and the emerging sports betting industries.

Pala operates three gambling sites in New Jersey:

Pala launched in NJ because California failed to legislate

Pala Interactive was set up by California’s Pala Band of Mission Indians with former PartyPoker CEO Jim Ryan as the man in charge.

California failed to pass online gambling legislation, so Pala decided to jump into the already crowded market in New Jersey.

It partnered with Borgata Atlantic City but runs its own gambling sites independently and competes directly with the Borgata and PartyPoker NJ sites.

The truth is that despite unique proprietary software and casino games, Pala remains at the bottom of the revenue tree in the Garden State.

The Pala brand is huge in California but has little brand recognition in New Jersey. And unlike other operators in the market, it entered with no existing database of players.

The company has done well to create a thriving casino business given the background, but online poker remains tiny with only single-digit numbers of players at the tables for much of the day.

Betgenius brings industry leading marketing techniques

The BetGenius deal is a step in the direction of changing that.

BetGenius has a specialist digital marketing agency that works with more than 150 operators of regulated sportsbooks, lotteries, and online casinos. At the 2018 EGR Awards it was voted Acquisition and Retention Partner of the Year, so Pala has struck a deal with a very highly respected partner.

BetGenius’ role will be to expand Pala’s player base using its expertise to “economically acquire, engage and retain customers.”

Josh Linforth, business development director and digital marketing at Betgenius, said:

“Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.”

If that needs translating into English, it means that New Jersey players at casino, poker and bingo can look forward to seeing more advertising from Pala and will be presented with more targeted marketing offers.

Jeremy Clemons, chief marketing officer at Pala Interactive, added:

“We are confident that combination from BetGenius coupled with Pala Interactive’s delivery of an outstanding player experience will make our performance-based programmatic campaigns successful.”

The Betgenius deal fits Pala’s multistate intentions

If California legislators can find an ounce of common sense, then gambling legislation should be on the books soon. Pala is also optimistic that New York sports betting will get there at some point.

In September 2017, Jim Ryan gave an interview to Poker Industry PRO (paywall) where he expressed the broad vision of the company:

“Our objective is to participate in all meaningful regulated US online gaming markets. Draft legislation in the state of New York and California provides for the regulation of only online poker. These two states likely represent the two largest markets in the United States and it seemed only natural that we should position our company to be ready to enter the next regulated US market as one of the few businesses that now offers online poker complimented by our casino and bingo products.”

Expanding its market share in New Jersey will go a long way toward building brand recognition in neighboring New York. The deal with Betgenius has a strategic rationale that extends beyond New Jersey — but New Jersey players will be the first to get the benefits.

The Newest New Jersey Online Poker Site: Pala Poker Goes Live

Pala Poker NJ went live on Tuesday, giving online poker players in New Jersey yet another new option.

If you thought the New Jersey online poker market was all filled up, you’d be wrong.

Pala Poker NJ went live on Tuesday, giving online poker players yet another new option in the state.

All hail Pala Poker NJ?

The new iPoker website is live for real money, although it is still in a preliminary stage.

But Pala Poker’s parent company, Pala Interactive, announced it “will initially offer its proprietary online and mobile poker platform in an open beta period where the company will be seeking input from players.”

“We are excited to get our poker product launched as we have spent the last three years building a new poker platform in preparation for state based online gaming regulation in the U.S.,” said Jim Ryan, CEO of Pala Interactive.

“In addition to the current regulated market in New Jersey, we believe that other states may regulate online gaming and specifically online poker in the foreseeable future. We are excited to provide another option to those in the market for a poker platform and look forward to discussions with new B2B partners.”

Pala Poker will be offered seamlessly across all devices, including mobile phones and tablets (Android and iOS) and desktop computers (PC and Mac) via web and download distribution channels.

All new Pala players will receive a $50 Welcome Package free with no deposit required. Players will receive a 100 percent match deposit bonus up to $500 on their first deposit.

Pala not new to New Jersey

New Jersey online poker players might be familiar with the Pala brand. Pala already offers an online casino in the state, with access to over 250 games, including blackjack, video poker, craps and slots.

Pala Interactive said in a press release that it “has worked with the New Jersey Division of Gaming Enforcement to ensure the Pala poker product has the very best standards for regulation, safety and security for players.”

Pala Interactive is an online gaming company founded by the Pala Band of Mission Indians in California. The tribe runs a land-based casino and resort in that state, and has hopes of one day offering its online poker product there.

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Pala’s place in NJ online poker

Pala will not join any of the existing online poker networks. However, it does operate under the umbrella of Borgata’s online gaming license in NJ.

So, instead of being a new skin of an existing network, Pala will feature its own proprietary software and unique player pool. This will give NJ poker players a fourth option, to go along with:

The NJ online poker market hasn’t shown much propensity to grow of late, so it seems fairly likely Pala will eat into the player base and revenue of one or all of the existing sites, if it manages to gain a foothold.

Pala Online Casino In New Jersey Pays Out A ‘Wild’ Six-Figure Jackpot

Pala Casino in New Jersey, which recently paid out a six-figure jackpot, is rapidly establishing itself as a premier NJ online casino site.

“Wild” may be the most fitting word to describe what happened to one lucky Pala Casino patron earlier this month.

A big payday

On October 6, it was announced that a Union County resident and regular at the New Jersey online gambling site won a staggering $195,880 jackpot on one virtual spin of the Gorilla Go Wild slot.

It was the biggest payday ever awarded by the online casino, which has been successfully operating in New Jersey’s regulated marketplace for nearly two years.

A strategy of success

The winner, who has chosen not to reveal her identity, was able to achieve her big score utilizing a high-octane go-for-broke strategy. Instead of spreading her bankroll across many spins, she opted for fewer spins at the highest denomination:

I always play the max bet on the game. I prefer 10 spins at the max per spin versus 40 spins at a lower amount per spin. I have been pretty good with this strategy. This year it seems to have worked for me.

By playing what’s known as a high-volatility style, players experience much bigger swings, but also position themselves for a massive score. Gorilla Go Wild is already a highly volatile game, so by max betting, players are truly swinging for the fences.

It wasn’t the first time that this strategy paid off for the winner, she said:

The Gorilla Go Wild game has been really good to me. Earlier this year this game gave me another payout of around $40,000. This one was the best payout yet.

Gorilla Go Wild is unique in that the game offers better odds to loyal players. To clarify, the more gamblers play, the more “free games” features they unlock. According to information listed at Golden Nugget Casino, the return-to-player starts out at 92.06 percent, but can escalate all the way to 96.51 percent with continued gameplay.

The latter figure, which may vary slightly from online casino to online casino, is several percentage points better than what slot players will find at land-based casinos in Atlantic City.

Why Pala Casino?

The jackpot winner said she has long been a fan of Pala Casino, having now played on the site for over a year. She cites the customer service, game selection and speedy payouts as the primary reasons why Pala has gained her business:

One thing I really, really love about Pala is the fast processing of payouts. I will cash out today and the money will be in my bank tomorrow. Everywhere else I play online in New Jersey, when I get a payout it usually takes from 3 days to a week. To have the money that fast gives you a great deal of security. Also, there are a lot of games to choose from and he customer service has just been amazing.

When the online casino first launched in November 2014, the general feeling was that Pala Interactive was using the NJ market as a fertile testing ground for an eventual roll-out in California. That reasoning made sense, as the Pala Band of Mission Indians‘ land-based casino is about an hour’s drive from San Diego.

But in the past year or so, Pala Casino, which operates under the Borgata AC license, has become a true player in what has become an ultra-competitive market. At least a portion of its success can be attributed to its aggressive expansion.

The site now boasts over 150 slots, nine video poker variants, four blackjack games, and five other table games. That’s a far cry from the 90 or so games it launched with, and ranks it ahead of prominent NJ online casinos like Tropicana Casino.

As pointed out by the winner, Pala excels in payout turnaround times and customer service. What isn’t mentioned is the Free Daily Spin, which in our experience, actually pays out on a somewhat consistent basis. The prospect of winning bonus funds on a daily basis undoubtedly attracts players to the site.

The site’s daily and one-off promotions are also above average for the market, offering added value to what is already a remarkably fair gambling site. Launches A Brand New Bingo Bonanza

400 lucky bingo fans are getting a very special opportunity from New Jersey’s very own Pala online casino: a chance to beta test its 90 Ball Bingo game.

If you are a bingo fan, the bingo arm of Pala NJ online, has an exciting new offer for you that you can’t refuse.

Play 90 Ball Bingo all week long because you can’t lose! needs your help to make sure that its brand new game 90 Ball Bingo is great in every respect. So you are invited to become one of 400 players to register as a 90 Ball Bingo Beta Tester for

How the Pala Bingo promotion works

The promotion began on Monday, March 21 and could continue for up to 7 days (Pala could elect to end the beta testing period early). Play as many days as you like between 3 p.m. and midnight.

In return for your help, the casino will reimburse all your expenses, up to $25 per day, for each day you participate. So, in effect, you are playing for FREE! Of course, you get to keep all your winnings, so it’s a WIN WIN for everyone!

But you will have to act fast because this promotion is first come first served. The casino is limiting participation to the first 400 players who register.

First, visit the Promotions tab at Pala Casino. Then click on the Beta Testers promotion. Then complete the registration form provided with your name and email.

Then, to get started, go to and log in with your Pala Casino user name and password. If you don’t have a account, no problem. Just sign up for a account, and you can participate, too.

Bingo tickets can be purchased using the funds from either your account or account. Or if you don’t have money in your account, simply make a deposit. That’s all there is to it. You are now ready to start playing—and winning!

Schedule and need-to-knows

You will be able to play during the following time periods:

Monday, March 21 through Sunday, March 27 from 3 p.m. through 12 a.m.

Visit anytime during the designated hours and select an available online bingo room. Then click Buy Now to purchase the number of tickets you want, from 1 to 12. Each ticket costs 15 cents. Also, before you start playing, be sure to visit the rules page for all of the rules of the game.

If you win, great, but win or lose this is NO RISK BINGO! You will be reimbursed up to $25/day for all your bingo expenses. You should allow up to three business days for your account to be credited, at which time you will receive a confirmation email. Note that you will only be reimbursed for your bingo expenses, not for any expenses playing any New Jersey online casino games on

If you wish, you can also wager more than $25/day on bingo. However, the casino will only reimburse you up to $25/day.

In the unlikely event you encounter any technical difficulties, be sure to contact [email protected]. They need to know if there is any aspect of the game that is not working perfectly so it can be fixed as soon as possible.

At the end of the test period, you will be asked to complete a brief survey giving your feedback and any comments and suggestions you may have.

Enjoy your week of FREE 90 BALL BINGO!

If Borgata And Part Ways, What Happens Next?

Though it still remains conjecture, what would the future hold for a NJ online gambling world in which Party and Borgata are not casino and poker partners?

The word on the street in the gaming world is that Borgata will be ending its partnership with in the coming months, and switching its New Jersey online casino over to Game Account Network (GAN), and its online poker site to Pala Interactive’s yet-to-be-seen platform.

While this is being reported at several highly respected outlets, it’s important to note that none of this is official at the moment, and any statements made by the principals involved have been heavy on caveats, such as in the following comment by a Borgata spokesperson to eGR: “We entered in to an agreement with GAN about a month ago to provide a platform for the launch of Borgata’s simulated online experience,” the unnamed spokesperson began.

“ has been our partner for RMG since we launched in 2013, and that partnership remains in effect. However, GAN’s technology can also provide a platform for real money online gaming,” the Borgata spokesperson continued. “Given GVC’s acquisition of bwin this agreement allows for a contingency plan to deal with the uncertainty associated with any such change of control of a material service provider.”

On the flipside, a spokesperson for indicated there was “no change” in its relationship with Borgata, telling eGR, “We are in the process of applying for a New Jersey license and remain focused on securing all the necessary permissions to continue to provide the Borgata with its market leading online poker and casino offering.”

It’s important to note that Borgata has yet to break its deal with, which is now owned by GVC, and, as the spokesperson for noted above, GVC has applied for a New Jersey online gambling license and seems intent on staying in the market.

The sale to GVC

While there have been grumblings of Borgata being displeased with since the two launched their New Jersey online gaming sites in November of 2013, the pairing has produced strong results.

Borgata and were at the top of the iGaming market in almost every measurable category, and currently possess a total market share of over 30 percent.

Considering Borgata is the overall market leader, it’s pretty safe to say that the impetus for the potential platform change can by and large be traced back to the sale of to GVC Holdings in September of 2015.

The sale creates some uncertainty when it comes to the level of dedication the new owners will have towards the regulated U.S. online gaming market, as it represents only a tiny percentage of GVC’s overall market share and potential revenue stream.

What a move to GAN means for Borgata

Borgata’s platform changes have the potential to shift the balance of power in the New Jersey online gaming market, but they’re unlikely to do so, at least on the all-important online casino side of things.

In New Jersey, online casino revenue outpaces online poker revenue by a six- and even seven-to-one margin. And Borgata has been at or near the top when it comes to online casino revenue every single month since the industry launched in November of 2013.

Borgata’s expected move from to GAN should have very little impact on its online casino offerings.

We’ve already seen a major platform change in New Jersey, when Golden Nugget seamlessly shifted from Bally Technologies/Scientific Games to NYX Gaming in late 2015, and with multiple online casinos products all performing admirably in the market (Betfair, Golden Nugget, Tropicana, Caesars, Resorts, Mohegan Sun, Pala, Virgin, 888, party, and Borgata) it’s unlikely a move to GAN will have a negative impact on Borgata’s revenue.

What a move to Pala means for Borgata

Borgata has also led the way in terms of online poker revenue since the industry launched, and this is where the casino would seem to be more vulnerable, as the switch to Pala Interactive’s online poker platform comes with a bit more uncertainty than the potential casino-side shift to GAN for a variety of reasons.

First, Pala’s online poker platform is untested, and wholly unknown at this point.

Second, there are concerns within the poker community stemming from key individuals at Pala Interactive having ties to the reviled Ultimate Bet online poker site – Pala’s software is expected to be based on Ultimate Bet’s old software, but as stated above, up to this point in time, nobody has seen it to really comment on it.

And finally, PokerStars will soon be in the market, offering an alternative to whomever Borgata is partnered with, as well as the tandem of Caesars and 888.

Bottom line

Whether Borgata continues its current arrangement with, or if the casino decides to move on and team up with Pala and GAN, it will likely have little bearing on Borgata’s online casino market share in New Jersey, since GAN has a solid online casino product, plus the fact that online casino customers seem to be less discerning than online poker players.

The one wildcard in all of this is how Borgata’s online poker platform will fare once PokerStars is added to the mix. But again, I don’t think Borgata’s potential success in a PokerStars-led market hinges on who the provider is, be it Pala or partypoker. It’s more dependent on PokerStars’ performance, and what market share Stars is able to grab.