Resorts Online Sportsbook Gets Into The NJ Sports Betting Game, Too

The launch of the Resorts-branded online sportsbook is just in time for Super Bowl 2019. The app shares a wallet with Resorts’ NJ online casino.

Resorts is already king of the NJ online sports betting market. And a big part of that comes from its ties with DraftKings Sportsbook.

But with Super Bowl 2019 days away, Resorts Atlantic City is upping the stakes by unveiling the Resorts-branded online sportsbook.

The site is live and taking bets as of this morning.

From Ed Andrewes, owner of EAGC, lead consultant to Resort Digital Gaming via a press release:

“Ahead of what promises to be an enthralling Big Game, and with March Madness just around the bend, there’s never been a better time to get in on the sports betting action.

“We’ve designed a sportsbook platform that’s easy to use, comprehensive in terms of betting types, and ideal for those who are familiar with sports betting and those who are new to the game. To cap it all our casino players can bet straight from their existing accounts.”

The latest from Resorts Digital Gaming LLC (the online gaming arm of the land-based casino) joins the previously launched DraftKings (Aug. 6 ) and BetStars NJ (Sept. 13) from the Stars Group platforms.

Since online sports betting launched in early August (DraftKings was the first to go live), Resorts has been No. 1 in the Atlantic City online revenue department.

The New Jersey Division of Gaming Enforcement released December’s numbers earlier this month, and the combination of DraftKings and BetStars NJ produced $6,690,969.

What we know about the Resorts online sportsbook

The news of a Resorts online sportsbook has been in the works for several months.

NJGS caught up with Resorts President and CEO Mark Giannantonio last month outside of the DraftKings Sportsbook at Resorts Atlantic City.

He used the words “hopefully in the next month” when asked to address the status of the launch.

Here is more from Giannantonio from December:

“We have been working feverishly to get it launched, hopefully in the next month or so we will be up and running at Resorts Sportsbook online.”

Like many other NJ online sportsbook operators, Resorts has integrated its newest offering into the existing Resorts NJ online casino. This means customers will have access to a shared wallet for casino games and sports bets.

The types of sports bets being offered include:

  • Football
  • Baseball
  • Hockey
  • Basketball
  • College sports

Powered by SBTech, the newest NJ gambling site also offers a variety of betting options including pre-game and in-game odds as well as singles, combo bets, system bets, parlay boosters, teasers, and more. It is also the first NJ online offering showcasing the SBTech platform.

Resorts also noted that the sportsbook app is available on any device.

More skins in the NJ sports betting game

Being Super Bowl Week, it should come as no surprise that Resorts is one of two companies to go live. But with this online launch, Resorts is the first to cap its sports betting skins. Each license holder is allowed three online skins.

Hard Rock Atlantic City rolled out its online/mobile sportsbook on Saturday. The retail sportsbook accepted its first sports bets Tuesday afternoon. Its omnichannel platform is powered by Malta-based Gaming Innovation Group (GiG).

As of Thursday morning, the total NJ online sports betting offering stands at 11. Retail sportsbooks number 10, for a grand total of 21 sports betting options before the Big Game.

But that won’t be the final count for long.

BetAmerica operating under the Golden Nugget license has been teasing a launch on social media.

The BetAmerica and Resorts sports betting apps share a common partner in SBTech, the award-winning global leader in omnichannel sports betting and gaming technology.

Resorts Atlantic City CEO: Our Online Sportsbook Coming ‘Hopefully In The Next Month’

A Resorts NJ online sportsbook has been in the works for a while, but the Atlantic City casino president hopes to launch it sooner than you think.

When it comes to legal sports betting, 2018 has been an extremely busy year for Resorts.

The oldest casino in Atlantic City launched online/mobile sports betting platforms via partnerships with DraftKings and BetStars NJ.

On the retail end, a temporary sportsbook was replaced by the permanent, 5,000-square-foot DraftKings Sportsbook at Resorts.

But there is still more to come.

A Resorts-branded online sportsbook is in the works, said Resorts President and CEO Mark Giannantonio in an interview on Sunday. Timeline? Think January.

“We have been working feverishly to get it launched, hopefully in the next month or so we will be up and running at Resorts Sportsbook online.”

Resorts and SBTech plan from the beginning

Back in July, Resorts reached an agreement with SBTech to provide its sportsbook solution.

SBTech has a strong reputation in the industry that includes winning the In-Play Betting Software award three-straight years from eGaming Review.

The company also provides NJ sports betting tech to Golden Nugget properties in New Jersey and Mississippi. It will also be the tech behind Churchill Downs and its future NJ gambling sites.

SBTech CEO Richard Carter commented on the partnership in a summer news release when the deal was first announced:

“Our strategic partnership with Resorts represents the next stage of our long-planned penetration of the US market. SBTech’s renowned commitment to delivering leading-edge solutions across all channels and intelligent responsible gaming infrastructure will help us develop a sports betting offering that will benefit our partners and promote best practice and the strongest levels of consumer protection.”

Months of NJ sports betting planning

When Resorts opened its temporary sportsbook in August, the press release mentioned the addition of sports betting to ResortsCasino.com.

The launch date of said NJ sports betting site had been a work in progress with one estimate hinting at a September launch. 

Once it goes live, the property’s sports betting plate will be full. Resorts would become the first Atlantic City casino to have three online skins and a permanent on-property sportsbook.

The Resorts NJ online casino website currently has a sports tab built in that includes registration information and the FastPick game

Three is not a crowd for Resorts

New Jersey rules allow for each property to have as many as three different branded online sportsbooks. So a Resorts-branded mobile/online sportsbook would be the third and final for the property.

DraftKings Sportsbook has been live since Aug. 6. BetStars Sportsbook, from the Stars Group, launched Sept. 13.

The DraftKings Sportsbook at Resorts accepted its first bet Nov. 20. Once the Resorts-branded online sportsbook is up and running, the casino will have three strong products for customers.

“It’s pretty amazing,” said Giannantonio. “We have a great partner in PokerStars and the Stars Group. When we solidify ours, we think we are going to have great experiences.”

“By far, we just couldn’t be more happy with DraftKings. They are the market leader in fantasy and it has just translated to sports betting. You see by the results of their numbers online what they’re capable of doing.”

Speaking of numbers, Resorts is the leader of the pack in NJ online sports betting revenue. Resorts Digital (consisting of DraftKings and BetStars) has year-to-date earnings of more than $16.5 million through October.

Here’s Your Chance To Party With DraftKings Sportsbook At Resorts On Sunday

It’s been a couple weeks, but DraftKings Sportsbook at Resorts Atlantic City plans to party with former NY Giant Justin Tuck on Sunday at noon.

Justin Tuck knows a thing or two about the rivalry between the New York Giants and Washington Redskins.

The former defensive end spent 11 seasons in the NFL, including nine with the Giants. Football fans visiting the DraftKings Sportsbook at Resorts Atlantic City on Sunday, Dec. 9, may ask the former defensive end his thoughts about Sunday’s game between the two NFC East squads.

Tuck, who played in two Super Bowls with the Giants, will be in town for the “grand opening event” starting at noon. Fans, even those rooting on the Philadelphia Eagles, will have the opportunity to meet Tuck.

The party at DraftKings Sportsbook

DraftKings Sportsbook officially opened on Nov. 20. And former Giants are regulars at the celebrations.

Last month, Hall of Fame linebacker Harry Carson placed the ceremonial first bet. He picked the New York Yankees to win the 2019 World Series.

Fans will have to wait until Sunday to see if Tuck picks a winner in the Giants/Redskins game.

As of Thursday, the DraftKings Sportsbook app had the Giants listed as a 3.5-point favorite on the road. The Redskins have lost two starting quarterbacks to injury and are now relying on Mark Sanchez, who Tuck played against during his NFL career.

Sunday will likely be filled with several hours of NFL talk, but the celebration is just the latest example of the fruitful partnership between DraftKings and Resorts.

DraftKings an NJ sports betting powerhouse

DraftKings made history as the first company to offer legalized online sports betting in New Jersey in August.

Several months later, DraftKings remains the market leader in terms of online/mobile revenue.

Resorts Digital (DraftKings plus BetStars NJ) produced close to $5.1 million in sports wagering revenue for October. That’s just shy of 60 percent of the online/mobile totals in the Garden State.

Resorts had a temporary sportsbook

A temporary Resorts-branded retail sportsbook opened on Aug. 16. The space consisted of a 15-foot video wall, six betting windows, and an interactive lounge area.

A grand opening and ceremonial first bet was held for that space, too. But Resorts had bigger plans in the works.

From the original press release:

This sportsbook will act as a temporary sports betting location, with a larger, permanent sportsbook opening in the near future.

Resorts sent out another press release on Nov. 16 announcing the details of the DraftKings Sportsbook.

The new space features an ultra-high definition video wall, VIP area, five betting windows, and 12 self-service kiosks along with food and beverage options. Wagers also can be made from the stadium-style seats via the DraftKings Sportsbook app, in-game betting included.

For DraftKings, the retail sportsbook marks another first. Here’s what Matt Kalish, chief revenue officer and co-founder of DraftKings, had to say:

“We are tremendously excited to launch our first physical presence in the state with such a trusted partner, and to service their loyal patrons.”

What about a Resorts online sportsbook?

While the retail sports betting offerings are complete, a Resorts-branded online sportsbook could be added soon.

Over the summer, Atlantic City’s oldest casino announced a partnership with SBTech “to offer its sportsbook solution to sports fans.”

There was talk of a September launch, but it remains a work in progress. Casinos and racetracks are permitted to have up to three online partnerships apiece. DraftKings, The Stars Group, and SBTech would make it three.

Resorts Digital currently offers two of the eight legal NJ online sports betting options.

Resorts Casino Unveils New Permanent DraftKings Sportsbook In Atlantic City

The king of NJ online sports betting, DraftKings Sportsbook, opened up a new permanent retail sportsbook location inside Resorts Casino in Atlantic City.

New Jersey’s top-grossing online and mobile sports betting app now has a physical presence in the state.

DraftKings Sportsbook opened up a new permanent retail sportsbook location with its partner Resorts Casino Hotel in Atlantic City on Tuesday morning.

DraftKings is already the top daily fantasy sports operator in the country. But it launched the first mobile sports betting app in NJ in August and quickly emerged as the NJ sports betting market leader.

In fact, DraftKings Sportsbook, and to a much lesser extent The Stars Group’s BetStars NJ, has helped Resorts Digital post an industry-best $5,090,253 in sports betting revenue in October and a whopping $16,566,524 so far this year.

Now, the company is going after the retail market with a Las Vegas-style lounge and physical sportsbook sure to rival anything else in Atlantic City.

DraftKings Sportsbook at Resorts

The 5,000-square-foot DraftKings Sportsbook at Resorts opened with 12 self-betting kiosks and another five walk-up wagering windows.

Both DraftKings and Resorts expect it to be a great place to watch games. In fact, it features 135 stadium-style seats and 1,000-square-feet of video walls with ultra-high-definition screens.

There’s also a full bar, complete food menu, and tableside bottle service like one might find in a high-end nightclub.

Click on the photos for a closer look:

DraftKings Sportsbook at Resorts is near the property’s boardwalk entrance, next to the East Wind Asian restaurant. It replaces the previous, temporary, Resorts-branded sportsbook in the middle of the casino floor.

That temp facility clearly lagged behind the rest of the casino-based sportsbook market.

Resorts president and CEO Mark Giannantonio told The Press of Atlantic City that DraftKings Sportsbook at Resorts has everything a sports fan could ever want:

“The DraftKings Sportsbook at Resorts is sure to satisfy, in every way, the most serious sports fans.”

DraftKings CFO Tim Dent said the new facility could help DraftKings dominate yet another side of NJ sports betting:

“DraftKings is truly excited to be here and to extend our current partnership with Resorts Casino. Since being the first mobile sports betting app to launch in early-August, we’ve been able to build up a dominant market share within this growing, exciting industry. We are well positioned to capitalize on this market.”

Atlantic City sports betting in a nutshell

Remember that NJ sports betting launched in June.

On the surface, that makes DraftKings Sportsbook look like a late addition to the retail sports betting market. However, it’s actually ahead of most of the casino-based sportsbook competition.

Only the Ocean Resort sportsbook and Golden Nugget sportsbook have revealed permanent sportsbook lounges in Atlantic City.

Bally’s Atlantic City, Borgata Hotel Casino & Spa, Harrah’s Resort Atlantic City, and Tropicana Atlantic City are all operating sports betting out of temporary facilities while permanent sportsbooks are under construction.

Hard Rock Atlantic City, for its part, also has plans for a permanent sportsbook location, but it, too, is under construction.

Giannantonio said the project was completed on time and on budget. He must also be thinking Resorts can trade in on the popularity of the DraftKings SportsBook NJ gambling site.

Additionally, Resorts can grab a good chunk of the casino-based retail sports betting market while construction continues elsewhere.

As for the ceremonial first bet, New York Giants Hall of Fame linebacker Harry Carson did the honors during the ribbon-cutting ceremony on the property. He put $10 on the New York Yankees to win the 2019 World Series at 7-1 odds.

DraftKings And Kambi Ready To Unveil Retail Space At Resorts On Tuesday

DraftKings Sportsbook at Resorts Atlantic City is scheduled to open at 11 a.m. Tuesday, but the new NJ sports betting space will be powered by Kambi.

The countdown to a DraftKings Sportsbook retail space nears its end.

This week, the leading mobile sportsbook in New Jersey will open the doors to DraftKings Sportsbook at Resorts, located at Resorts Atlantic City.

Like its NJ sports betting mobile product, DraftKings’ retail sportsbook will be powered by Kambi Group, indicating the end of SBTech’s involvement at the Resorts sportsbook.

Resorts operated by SBTech early

A month after partnering with DraftKings, Resorts teamed with SBTech, which would provide a “sportsbook solution across on-property, online and mobile channels” in New Jersey.

The oldest hotel in Atlantic City, Resorts opened its temporary sportsbook in mid-August.

Since going live, the sportsbook has generated $303,402, which ranks eighth of nine sportsbooks in New Jersey. Only Tropicana, which opened last month, has made less.

While SBTech powered the casino’s sportsbook since first launching, it appears DraftKings and Kambi will take over from here.

In comes DraftKings + Kambi

No mobile sportsbook in the Garden State has performed better than DraftKings thus far.

Since launching at the beginning of August, the platform has generated $16,566,524, far ahead of second-place FanDuel Sportsbook’s online revenue of $5,280,476.

With a ribbon-cutting ceremony scheduled for 11 a.m. Tuesday (pending DGE approval), DraftKings will open its first New Jersey retail sportsbook.

The mobile success, per a press release, “established a dominant position in New Jersey’s online sports betting market.”

Next, the release stated:

“Kambi is ready to replicate its success on-property and has at the ready more than 100 betting kiosks for its US customers.”

What will be included at the Resorts sportsbook

The DraftKings Sportsbook at Resorts will feature a dozen betting kiosks, according to the release, as well as five over-the-counter points of sale. Along with customized digital signage, the resort will boast “the most modern land-based wagering experience in New Jersey.”

Last week, Resorts announced that its sportsbook would be DraftKings-branded. Additionally, the space will include:

  • Five betting windows
  • 12 self-service kiosks
  • Ultrahigh-definition video walls
  • Stadium-style seats with chargers for mobile devices
  • A VIP area
  • Full-service bar with food and drink service, and bar top video poker

In the press release, DraftKings chief revenue officer Matt Kalish:

“We’ve been working for months with the team at Resorts to make sure the DraftKings retail sportsbook meets the highest bar for quality and customer experience. We are tremendously excited to launch our first physical presence in the state with such a trusted partner, and to service their loyal patrons.”

New sportsbook to make a splash

From the release, Kambi chief commercial officer Max Meltzer, says they are ready to make their mark on NJ sports betting:

“We’re very excited about bringing our high-quality Sportsbook to brick and mortar establishments in the US, where operators are recognizing the excellence of our on-property product, both from a technology and player experience perspective.”

The New Jersey opening will kick off Kambi launches in nearby Pennsylvania, where the company has partnerships with three casinos to offer sports betting.

The NJ opening comes on the heels of DraftKings opening its first retail sportsbook in Mississippi last week.

Kambi-powered products in New Jersey account for about 60 percent of the online market share to date.

Can You Hear Me Now? Mobile’s Growing Role In Betting Too Big To Ignore

A large part of the New Jersey sports betting success story can fit in the palm of your hand. Mobile betting becoming the crux of Garden State wagering.

A lot of hopes have been put on the shoulders of legalized sports betting, especially in New Jersey.

States with sports betting hope the additional revenues will make up for budget shortfalls.

Casinos and racetracks that offer sports betting hope the additional activity will contribute to its bottom line and attract new customers to its other gaming offerings.

The sports leagues hope sports betting will increase fan engagement, bolster its viewing audiences and result in a new revenue stream.

Sports bettors hope a legal sports betting market will drive competitive lines and offer a fun and engaging environment to get some skin in the game.

And guess what? Those hopes are turning into reality. And, it is probably not a surprise that the online sports betting market is doing the majority of the work.

The power of online sports betting

In September, 52 percent of New Jersey’s sports betting revenue came from online sports betting. Oh, and it was the first full month of online sports betting revenue.

That percentage is likely to grow in the coming months as more sportsbooks come online and as new customers settle into placing bets online. The power of legal online sports betting goes beyond just revenue, though.

A regulated sports betting market provides assurances to the sports bettor that will help the market grow beyond expectations. Specifically, it provides:

Convenience – Obviously, the convenience to place a sports bet in the comfort of one’s home (or wherever, as long as it is in the state), is a key contributor to the power of online sports betting. There is no doubt that bets happen that might not have happened if a trip to the local casino was mandatory.

Confidence – Having confidence that deposits and payouts are safe is necessary. Online gambling with real money can be risky. Knowing the money is on a regulated site eliminates the risk. Of course, it does not reduce the risk of losing the bet.

Competitiveness – A competitive legal market provides the avid sports bettor with the option to shop around for the best lines.

These reasons and more are not only why a legal online sports market is robust, but why it will continue to grow.

Power to the little guys

Retail locations have characteristics like location, size, and amenities that help drive revenue. The bigger casinos in the better locations tend to do more business.

Online sportsbooks, on the other hand, aren’t constrained by such parameters. Offering online sports betting levels the playing field to some degree.

Case in point, Resorts AC, the smallest of Atlantic City’s casinos, brought in 68 percent of NJ’s online sports betting revenue thanks to its partnership with DraftKings.

The Meadowlands, the undisputed leader in the retail sports betting space, brought in $4.4 million in September. Even though it is on the same campus as the New York Jets and Giants, it couldn’t compare to Resorts $8.5 million for online sports betting.

The sports betting fever will spread

As states tackle sports betting legislation, all eyes are on New Jersey, even more so than Nevada.

Sure, Nevada is still the top earner among sports betting states, but New Jersey is new to the market. While they had legislation on the books, they still had to put regulations in place and then launch the thing.

Most would say the launch of the brand new gambling vertical was successful. There were some hiccups here and there, as one would expect given the nascent industry. Even so, New Jersey posted nearly $24 million with only four months of sports betting and only one of those including online figures.

The bottom line is the power of a regulated online sports betting market is in its ability to reach more customers and drive revenue. And States’ regulatory bodies across the US are paying attention.