Slot Machines Turned Back On At The Stardust Casino, NJ Online Version

FanDuel Group sees the Stardust Casino app as a means to tap into a meaningful segment of the NJ online casino market.

Who remembers when the Stardust Casino was imploded on March 13, 2007?

And when the building came crashing down on the Las Vegas Strip, it seemed like the Stardust name was gone with it.

Well, here we are in 2021, and guess what name is back in business?

OK. An NJ online casino app doesn’t exactly measure up with a Las Vegas casino resort, but nostalgia is nostalgia.

Stardust Casino is the rebranded version of the former Betfair casino. The product is a joint venture between FanDuel Group and Boyd Gaming Corporation. And it’s available in the New Jersey and Pennsylvania markets, officially launching on April 19.

And like with Betfair, it falls under the Golden Nugget Online Gaming license.

To get a better idea of what the product is all about and how things are going so far, NJ Gambling Sites caught up with Jesse Chemtob, GM of casino at FanDuel Group.

Farewell Betfair, hello Stardust

Those who keep track of NJ online casino apps are aware the Betfair brand is one of the originals, launching in 2013.

However, it has a bigger following overseas than here in the United States.

As far as Stardust goes, it’s really too early to accurately judge how well it’s performing in the mature Garden State market. However, Chemtob said overall the feedback has been pretty positive.

He noted they knew going in there would be a segment of the casino audience that would have some recognition with the Stardust brand.

“… Going in, like with any rebrand, there’s a kind of risk that people are confused, but by all accounts, the rebrand for us went pretty smoothly,” said Chemtob. “Users kind of woke up on the day of the rebrand and they were able to update their Betfair app to a Stardust branded app. It was pretty seamless from that perspective.”

Instead of surprising existing Betfair customers, the FanDuel team took the change-is-coming approach. Communicating with the customer base about the rebrand was a big part of it.

And the login credentials customers used for Betfair are still good with the Stardust brand.

“… By all accounts, it’s been pretty smooth, and feedback has been pretty positive. Just anecdotally we’ve been getting feedback from customers that they like the new look and feel, and the different front end of the casino experience. We’re pretty pleased, to be honest,” said Chemtob.

Stardust users based in New Jersey currently can choose from more than 400 games.

The FanDuel-Boyd-Stardust connection

So those familiar with Las Vegas history know the Stardust is a former Boyd Gaming property.

Plus, FanDuel and Boyd have an existing relationship. Boyd also owns Valley Forge Casino Resort, which is home to a FanDuel Sportsbook.

FanDuel Casino is connected to the same land-based partnership.

Call the Stardust Casino the latest phase to this “great partnership with Boyd.”

“…We have this relationship with them and we really looked at, Stardust as a means to be able to tap into a meaningful segment of the casino market, aside from just the sports-led casino players,” said Chemtob. “And that’s really what drove the decision around Stardust and how we landed on that with Boyd. It’s really a means to be able to tap into a wider casino customer base.”

Co-existence of FanDuel and Stardust casinos

Like Pennsylvania, New Jersey customers have access to two different casino brands under the FanDuel Group umbrella.

FanDuel Sportsbook mobile customers who click on the casino icon are transferred to FanDuel Casino. However, desktop/web browser users are sent to Stardust.

In the Garden State, even the FanDuel Casino option is still fairly new as the change happened earlier this year. Previously, slots and table game players would be sent to Betfair.

So for those wondering if one casino is more popular than the other, FanDuel Group views the situation from a different perspective. Chemtob said, “We look at them as co-existing with somewhat distinct customer bases.”

On one side there is the FanDuel casino that is “more cross-sell driven, will be more male-skewing, and kind of look more similar to the composition of the sportsbook customer base. More male-skewing, maybe a bit younger.”

However, Stardust users, at least since the rebrand, are both male and female.

“When you look at the Stardust customer base, previously the Betfair customer base, it was a bit more balanced in terms of the male, female split, and skewed a bit older than the cross-sell audience,” said  Chemtob.

“… For the cross-sell audience, it’s more table games led, given the male skew. And Stardust it’s more slots led given the mix of male-female. We think there are two distinct audiences there that are worth going after.”

Bringing Las Vegas nostalgia back to life

In the NJ online casino world, the Stardust name is still the newbie. And the industry is an extremely competitive one with heavyweights like Golden Nugget online casino and BetMGM leading the way.

However, there are some Garden State customers extremely familiar with the Stardust name. This is especially true for those fond of old Las Vegas nostalgia.

The property, which opened in 1958, enjoyed nearly a 50-year run on the North end of the Las Vegas Strip. The land where it once stood is where Resorts World Las Vegas is opening next month.

So as a result of this rich history, the Stardust online casino is in a different category than say an online operator entering the market from Europe.

Chemtob explains:

“Obviously, we’re not starting from zero because there is some brand recognition with Stardust, which is a good thing. But we are starting from a place where we need to build up that brand affinity in New Jersey for the Stardust brand, amongst this wider casino consumer.”

And for those players unfamiliar with the classic Stardust name, the plan is to build awareness and comfortability.

“… Obviously there’s a lot of competition now, but I don’t think the strategy is dissimilar. We just have a bit more to talk about in terms of the brand equity of Stardust, and this nostalgia element of old Las Vegas that we think really resonates with people,” said Chemtob.

Stardust sticking with NJ and PA, for now

Unlike online sports betting, the US is still rather limited when it comes to online casino markets. Besides NJ and PA,  Michigan is the newcomer while West Virginia has limited offerings.

Of course, there is the possibility more states could pass legislation down the road, potentially opening the door for Stardust to build a bigger following.

FanDuel is live in Michigan, but the company has no plans to roll out the Stardust app there.

“Right now, we’re not considering a separate stand-alone brand approach in Michigan. But in future states, we’re going to see how it goes in New Jersey and Pennsylvania,” said Chemtob.

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Stardust Casino Launches Online, Mobile In NJ, PA

Stardust Casino is returning New Jersey online gambling to the “Golden Age of gaming,” with the launch of a new website and mobile app.

New Jersey online gambling is returning to the “Golden Age of gaming,” with the launch of Stardust Casino.

FanDuel Group and Boyd Gaming Corporation brought back the legendary casino brand on Monday with the introduction of Stardust Online Casino in NJ and Pennsylvania. The app is available on iOS and Android in both states, and the website is taking bets in NJ.

“For nearly 50 years, the Stardust was one of the most famous casinos on the Las Vegas Strip. And while the resort has been gone for more than a decade, the Stardust brand is still as well-known and popular as ever,” said Keith Smith, president and CEO of Boyd Gaming, in a statement announcing the online casino’s launch.

Stardust Casino brings back some old Vegas ‘nostalgia’

FanDuel has rebranded its existing Betfair Casino in New Jersey under Boyd Gaming’s Stardust brand. Betfair dates back to 2013, the first year for NJ online casinos.

Like Betfair, Stardust is operating under the Golden Nugget Online Gaming License.

“The new Stardust Casino will retain all of the great games that customers love on Betfair Casino, while incorporating a new stylish look that captures the glitz, glamour, and nostalgia of old Las Vegas,” said Amy Howe, president of FanDuel Group.

So this means Betfair NJ customers will now be automatically redirected to Stardust. And to make the transition easier, existing customers can use the same login information.

Stardust is using FanDuel’s player account management system, so deposited funds on one site can be wagered on both. The online casino will be linked to Boyd Gaming’s B Connected player loyalty program, allowing players to earn points and tier credits for their online play.

Lots of table games, slot options

NJ online gamblers can find all of their favorite casino games on the new Stardust website or app.  Here are some of the table games:

  • Blackjack
  • Roulette
  • Baccarat
  • Live dealer

The mobile app carries some of the most popular slot titles, including:

  • Divine Fortune
  • Dancing Drums
  • Double Diamond
  • Cleopatra

More than 300 slot games are currently online.

Viva Las Vegas Stardust

The Stardust Resort & Casino in Las Vegas was, arguably, one of the most iconic gambling parlors in history.

The quirky, futuristic space-themed casino opened in 1958 and closed in 2006.

But it is perhaps most famous as the inspiration for the 1995 film, Casino.

Although the fictional casino in the movie is called the Tangiers, the story’s main characters are based on mob gangsters who ran the Stardust and other Vegas casinos in the 1970s and ‘80s.

Speaking of old Las Vegas, there is some irony with the timing of the Stardust brand coming back to life. Resorts World Las Vegas, which is replacing Stardust on the Las Vegas Strip, announced its opening date (June 24) this week.

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