Unibet Sees New Jersey, Pennsylvania As The Foundation To Bigger US Sports Betting Plans

Unibet made its US debut earlier this summer via an NJ online casino, but that’s the foundation for building a global grand on this side of the Atlantic.

When it comes to the American sports betting market, Unibet NJ is just getting its feet wet.

Sunday only marked the two-month anniversary of the NJ sports betting launch via partner Hard Rock Atlantic City.

Plus, the popular product from the Kindred Group debuted in neighboring Pennsylvania this week as planned.

Unlike NJ, where Unibet Casino launched months before the sportsbook, PA customers saw a full rollout this week with a massive library of 140 games (the New Jersey app has 290).

The European-based company is following a formula that seems to be working for many operators: launch in New Jersey and take things from there.

Arnas Janickas, head of marketing, USA at Kindred Group, sat down with NJ Gambling Sites last week to discuss how things are going.

When the topic of New Jersey came up, Janickas said it was the “obvious entry” into the US market.

Having “great regulations” and a “customer base that understands the product” also helps.

Unibet + NJ sports betting field

Unibet has joined a crowded field of 17 mobile sports betting operators. Trying to catch market leaders FanDuel Sportsbook, DraftKings Sportsbook or William Hill NJ is not in the plans.

Those apps have been up and running since the start of the 2018 football season. Plus, they have established brands on this side of the Atlantic Ocean.

Unibet does not fear the competition.

The bookmaker has been playing this game for 20-plus years in Europe and Australia. While the regulations and betting markets may be different, the business remains the same.

“It’s a very competitive market, but we have been around for a while. We can fight those battles,” said Janickas.

He did note that FanDuel has been impressive with how quickly the company has been able to roll out in different states.

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But customers are curious

So, gaining a significant market share is going to take some time.

When the New Jersey Division of Gaming Enforcement releases October numbers on Thursday, it will be the first full month that includes Unibet as a casino and sportsbook operator. (The NJDGE does not provide a breakdown by operator.)

Janickas and his team are not expecting any dramatic increases to happen overnight. He did say hard work, customer service, offering exclusive casino games and prop bets are some things that will help build the brand.

Of course, many Garden State customers may be looking to take the Eagles +3.5 points against the New England Patriots on Sunday. And just maybe those same players wager on the Seattle Seahawks game the following week.

“We see that the users are curious,” said Janickas. “It’s ensuring that (the) first experience is positive and the user is interested in turning that into (a) more consistent business.

“Part of what we bring from Europe is understanding that it’s not one transaction that you are concerned about. It’s not that first deposit that you are looking for. You are looking to build a relationship, and we have to manage that relationship.” 

Partnerships with the Eagles + NJ Devils

One easy way of attracting customers is signing deals with pro sports teams and/or leagues. Having brand awareness inside of stadiums and arenas helps market the product to thousands of potential customers.

To that end, Unibet announced a multi-year marketing deal with the New Jersey Devils in September.

And more recently, the company became the first online casino partner of the Eagles. Users of the Unibet app will notice the promo ad with the words “official partner of the Philadelphia Eagles” in all caps.

NFL rules, however, restrict the deal from including the sportsbook. Customers, however, do have access to a shared wallet, and therefore, access to NJ sports betting odds.

Now that Unibet is going through its Pennsylvania soft launch as of Tuesday, signing with the Eagles could end up being beneficial across state lines.

And that’s with the two state-specific apps being completely separate.

While more and more teams and leagues are signing deals with sportsbook and casino operators, Janickas said they are not something that defines the industry.

“For us, being close to the fans is important, and sports teams provide that,” he said. “… We don’t see [sponsorships] as a crucial part. It helps build that initial trust, I think, especially for a brand like Unibet entering the market.”

Unibet, New Jersey and beyond

Since the summer launch of its casino product, Unibet has slowly but surely been evaluating US betting trends.

Janickas said users are playing multiple products, whether it be slots, table games or sports.

Right now, the short-term focus is on building a market share and partnerships. Long term, going live in NJ and PA is setting the foundation for much bigger plans in future states.

Janickas said Kindred is having “conversations with every state” and moving forward “depends on many factors.”

Potential market access, partners, competition, taxes and product availability all play a part in the how and when of Unibet’s overall US plan.

But first things first. “The next step is (to) continue growing the brand,” said Janickas.

“With us entering the US market, we truly became a global brand with Europe and Australia. And now we want to continue building it.”

Philadelphia Eagles Select Unibet As Its First Online Casino Partner

Unibet Casino is about to have a much larger presence at Philadelphia Eagles home games thanks to a multi-year partnership deal.

The Philadelphia Eagles may have stood pat at the NFL trade deadline, but they did announce a major deal.

It just doesn’t involve any players.

The franchise announced a multi-year partnership with Unibet.

The European-based brand from Kindred offers NJ online casino and sports betting via its partnership with Hard Rock Atlantic City.

And the sponsorship deal is the first casino partnership for the NFL franchise. However, league rules prohibit it from including sports wagering.

What the Eagles-Unibet deal means

In a press release, the Eagles spell out exactly what this agreement includes:

  • Permanent branding presence on Lincoln Financial Field’s newly constructed Northwest Suites located on the main concourse.
  • Signage will also be prominently displayed on the “Eagles Nest Tower,” the stadium’s digital billboard.
  • Exposure across a number of digital and print assets including PhiladelphiaEagles.com, team publications, and social media channels.

Plus, Unibet now has a promo ad on its landing page.

unibet casino new jersey eagles ad

Unibet’s large footprint in the Eagles market

Unibet is making it crystal clear the New Jersey and Pennsylvania markets are a huge part of their US plans.

Here is a quick recap:

  • The NJ online casino app went live in June.
  • The platform is integrated with the sports betting product that launched in time for NFL betting season.
  • In PA, the Unibet-branded retail sportsbook opened at Mohegan Sun Pocono in late September.
  • Online casino and sports betting in PA are expected to launch “in the coming weeks.”

It amounts to a very large potential customer base at the Linc. And the Eagles happen to be among the NFL’s most popular teams.

Catherine Carlson, senior vice president of revenue and strategy for the Philadelphia Eagles, explains why the deal makes sense.

“Unibet’s reputation as a global leader in the online gambling space has helped the company establish a strong, emerging footprint in the Philadelphia market,” said Carlson.

“We are proud to align ourselves with a company that is fully dedicated to innovation, the customer experience, and responsible gaming.”

Arnas Janickas of Unibet said he sees the deal as the perfect match:

“The Eagles unmatched fan engagement and relentless innovation in digital space definitely helped to make this partnership a reality.”

Unibet is becoming a team player

Inking deals with professional sports teams is quickly becoming a popular business model.

Earlier this year, Unibet signed a marketing deal with the New Jersey Devils

 William HillCaesars, and FanDuel also have deals in place with the NHL franchise.

On the NFL side, 888 Casino extended its deal with the New York Jets in September.

And like the 888 deal, sports betting seems to be that forbidden word.

The reality, however, is Unibet customers in New Jersey have access to a shared wallet. It means once the registration and deposit process is completed, the playing field is wide open.

Play blackjack, slots or bet on the Birds.

In any case, the Eagles now have a casino partner… and its name is Unibet.

Jersey Sides & Totals For NFL Week 3: How’s Your Team’s Quarterback Doing?

With so many NFL QBs on the injured list, Week 3 isn’t going to be easy for NJ sports betting fans but here’s more from FanDuel, Resorts, and Unibet.

When the dust settled after the Browns-Jets game Monday night, many NFL betting fans were left in a tailspin.

After all, NFL Week 3 begins with the loss of legacy quarterbacks Drew Brees (Saints) for at least six weeks and Ben Roethlisberger (Steelers) for the season after elbow surgery.

Digging a little deeper, it’s not clear if Cam Newton is completely healthy in Carolina, the Jets lost Sam Darnold last Thursday to mono, then back-up Trevor Siemian went down Monday for the year against the Browns, and now have third-stringer Nick Falk starting this week against the Patriots.

Additionally, the Eli Manning (as a starter) era ended in East Rutherford as Daniel Jones takes over the starting reigns, and there was already Nick Foles going down in Week 1.

And just like that, you have five+ different starting QB’s in Week 3 from opening week. Yikes.

With all of these changes, there’s a lot to sort out for Week 3 in a short amount of time for both oddsmakers and bettors alike. Many teams can’t wait for their bye week to heal up on their injuries, which begin in Week 4 for the Jets and 49ers.

As we look ahead to Week 3, some of the questions I’m considering:

  • How lopsided will the Patriots (vs Jets) and Cowboys (vs Dolphins) games be?
  • Can the Buffalo Bills win outside of MetLife Stadium?
  • Are 2-0 teams like the Ravens, Packers, 49ers, and Seahawks really this good?
  • Are 0-2 teams like the Panthers, Broncos, and Jaguars really this bad?

Putting it all together for New Jersey bettors, there are 10 retail sportsbooks and, with the launch of Unibet last week, now 17 sports betting apps to choose from.

Each week, this column highlights up to three New Jersey sportsbooks and will take a deeper dive into the promos, props, and specials that you should be aware of heading into the weekend’s NFL football action.

For Week 3, I am looking at Unibet NJ, Resorts Sportsbook, and FanDuel Sportsbook.

The new kid on the block: Unibet

Unibet is one of 11 brand names under the umbrella of online casino operator Kindred Group. In addition to its launch in New Jersey last week, the Unibet brand is present in 20 other countries.

Unibet’s sportsbook app is part of an overall NJ online casino gaming offering. So there is only one specific promo related to football called the $100k pigskin parlay:

pigskin parlay unibet sportsbook nj

This is a promotion to pay attention to if you like to play NFL parlays.

Place a minimum $10 and a six-team parlay. If all the teams cover the spread by an additional 9.5 points each, there is a $100,000 payout on top of the base parlay winnings.

This is interesting as it gets one to think if the Patriots (-22.5) can beat the Jets by 33 points or conversely, can the Dolphins (+21.5) stay within 12 points of the Cowboys in Dallas on Sunday? Not a bad way to invest a $10 stake.

There are some future bets listed on Unibet, at current, but it’s standard fare, with listed AFC/NFC champions and pricing for individual division winners:

unibet sports app team props

There are no MVP, defensive player of the year, or rushing leader props, which is odd. The only current player prop is for offensive rookie of the year:

unibet offensive rookie

Looking at Week 3 game matchups, the Unibet menu features 80+ wagering options for each game with the player props and the betting options expected to increase as we build toward Sunday:

nfl week 3 odds unibet sportsbook

Unibet has a unique take on the margin of victory point totals, as shown below for the Jets vs Patriots game, with 13-1 odds for the Pats to win by 43 points or more:

unibet team win totals new jersey betting

There are also props for highest-scoring quarter and half, and for the race to various totals:

unibet nj sportsbook game props

Settle in for a short ride at Resorts 

The Resorts land-based sportsbook features DraftKings as the brand operator. In its online space, the Resorts sports betting portal is powered by SBTech and is part of an overall casino gaming menu. 

They aren’t one of the big dogs on the sportsbook campus, but Resorts still packs a punch in a few areas.

For instance, there’s a football pick ‘em handicapping contest with $40,000 in total prizes:

super pick em resorts sportsbook nj

While there are no specific NFL-related sport betting boosts or promotions, Resorts does offer a healthy bonus (bonus capped at $25k) for multi-leg parlays:

Resorts also has a player prop looking ahead to next year’s NFL Draft:

resorts casino sportsbook nfl draft 2020

For this NFL season, there is a prop for NFL MVP, with the current favorite and new State Farm spokesman Patrick Mahomes at +240:

The team future props are sparse, but there is pricing for each division winner:

division winners nfl resorts sportsbook nj

The Resorts NFL Week 3 menu is pretty basic, with 50+ wagering types available:

nfl week 3 odds resorts nj sportsbook

Still, here’s a closer look at the Resorts odds for the Eagles vs Lions game at the Link this Sunday:

eagles lions odds resorts online sportsbook

And a prop related to “overtime” complete with a unique spelling from Resorts:

overtime prop bet resorts online

Of course, there should be more bells and whistles added to the Resorts NFL menu (and Unibet) as we get closer to Sunday afternoon.

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Scoring big with FanDuel Sportsbook

FanDuel has its base of retail operations at the Meadowlands in East Rutherford.

While its MetLife neighbors, the Jets and Giants, are winless thus far this year, FanDuel continues to knock it out of the park with multiple NFL wagering options and cool localized props. 

Yes, they have the offensive rookie of the year prop bet, including new Giants starting QB Jones at a relatively short price of 7 -1:

With such a distinct difference right now between the “haves and have nots” in the NFL, FanDuel has props for the Patriots to stay undefeated and the Dolphins to remain winless in 2019:

patriots dolphins season odds fanduel nfl

Beyond the obvious Pats and Dolphins extremes, I note the props for two local teams.

For instance, FanDuel asks a good question: When will the Jets win their first game?

ny jets first win odds fanduel nj sports betting

FanDuel views the situation with the Giants (0-2) perhaps not as dire as the Jets. As such, there are a prop posting odds for Jones to live up to his #6 overall draft hype in 2019 and resurrect Big Blue’s fortunes

ny giants playoff odds fanduel

Outside of these local angles, FD also has a prop bet around when the now Big Ben-less Steelers will register their first victory of 2019:

steelers first win odds nfl betting fanduel

When it comes to individual game betting FD has an outstanding menu of wagering options including weekly fantasy point totals for select players.

FanDuel has also introduced the “same game parlay,” which is a great feature for those that have wanted to bet more than one prop in a single game.

FanDuel does limit the specific props that can be used, but there are many to choose from. Here is an example of a same game parlay ticket for this Sunday’s Lions vs Eagles game that includes moneyline, over/under, margin of victory, half-time/full-time and a quarter moneyline.

It’s a nice amount of game action:

same game parlay bet fanduel sportsbook nfl

FanDuel also offers teasers, a unique multi-leg bet that started years ago at Las Vegas sportsbooks offering the bettor the chance to adjust a game’s betting by 6-7 points, with fixed odds payouts based on the number of correct game selections.

Shown below are three examples of a three-team teaser using the Colts, Ravens, and Browns with adjusted pricing based on the 3-point spread options of +6, +6.5 and +7 points:

teaser spreads fanduel nfl betting

Well played, FanDuel. Basically, this New Jersey sports betting app continues to push to offer its customers an extensive wagering menu.

The local line: Jets, Giants, Eagles

In looking ahead to the local-regional teams of NY and PA, here are the current Week 3 lines as of Thursday morning (Sept. 19) via FanDuel:

  • Giants +6.5 (-110) vs Buccaneers, Total of 48
  • Eagles -6.5 (-110) vs Lions, Total of 46
  • Jets +22.5 (-120) vs Patriots, Total of 44

Looking ahead to Sunday

After starting Week 1 at 3-0, things derailed a bit for me in Week 2 after Big Ben was lost for the season and the Steelers lost the game.

The Texans were all out to beat the Jags and didn’t come close to covering as a 9-point favorite. I righted the ship Sunday night with a contrarian “under” play cashing in the Eagles vs Falcons game.

Week 2 recap

Record Week 2: 1-2

Season YTD: 4-2

  • Eagles at Falcons: Total Points 52.5 – UNDER (Result: Falcons 24-Eagles 20; TOTAL 44)
  • Texans -9 over Jaguars (Result: Texans 13-Jaguars 12)
  • Steelers -4 over Seahawks (Result: Seahawks 28-Steelers 26)

NFL Week 3 picks

Both the Cowboys and Patriots enter this week as 20+ point favorites. I can’t consider these games, so instead I will sit back and watch other action.

PACKERS -8 vs Broncos

I’m looking for the Packers offense to get untracked and start to click in Week 3. In the Mile High City, I’m concerned with Vic Fangio’s conservative approach and with Joe Flacco’s ability to put Broncos points on the board.

COLTS -2 vs Falcons

The Luck-less Colts have started a gritty 1-1 with their first two games on the road. They draw a Falcons team that is just not the same team away from home and will be challenged to stop the Colts ground game led by Marlon Mack.

BILLS -6 over Bengals

With their season opener in Orchard Park, the Bills Mafia will be out in full force imploring their home team to a win and an unexpected 3-0 start.

As competitive as the Bengals looked in Week 1 in Seattle, they really took a step backward last week at home vs the surging 49ers. I think last week is more indicative of the Bengals fortunes in 2019, with the Bills to roll to victory this Sunday.

Unibet Makes A Marketing Deal With The New Jersey Devils

Unibet sportsbook launched in New Jersey last week and wasted no time in finalizing a marketing deal with the NHL’s Devils.

The Unibet NJ sports betting app launched in New Jersey last week.

The brand is wasting little time trying to magnify its presence.

Today, the company announced via a press release that it has inked a “significant, multi-year sponsorship deal” with the NHL’s New Jersey Devils.

The partnership includes former goalie and hockey Hall of Famer Martin Brodeur serving as Unibet’s brand ambassador.

Besides having a 21-year career, he holds the record for most career wins in the sport.

It seems the former All-Star and Olympian is quickly adjusting to his new role.

“New Jersey Devils fans are some of the most passionate and educated hockey fans in the world,” said Brodeur. “The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love.”

As part of the sponsorship deal, Unibet will receive significant in-arena and digital presence inside of the Prudential Center.

Plus, Unibet customers can expect to enjoy “unmatched experiences and hospitality.”

Unibet + international experience

Unibet partnering with some of the “world’s most renowned” professional sports teams and athletes is far from a new concept.

Operating under the Kindred Group umbrella, Unibet is one of the largest online gambling brands worldwide. And as a well-known international brand, Unibet Sportsbook has other sports partnerships in the books.

So, while the name is new to NJ sports betting customers, Unibet arrives with 20-plus years in the European and Australian markets.

Some of the other athletes and teams include:

  • Ultimate Fighting Championship
  • Paris Saint-Germain F.C.
  • Liverpool F.C.
  • New York Rangers goalie Henrik Lundqvist

The partnership with the Devils, however, is Unibet’s “first significant investment” in the US market.

Arnas Janickas, head of US marketing at Unibet, said the company is “incredibly excited over our partnership with New Jersey’s beloved Devils.”

As it is, Unibet joins William Hill, Caesars, and FanDuel in its partnership with the Devils.

Unibet + Devils = passionate fans

This is FanDuel Sportsbook country; however, there is plenty of NJ sports betting turf to share.

Adam Davis, chief revenue officer for Harris Blitzer Sports & Entertainment (owner of the Devils), said, “It was natural to partner with a sportsbook with a reputation as a trusted leader in the European and international sports betting ecosystem.”

“We look forward to connecting this esteemed international sportsbook with the passionate fans of New Jersey, providing one more avenue through which Devils fans can engage and with the most exciting team in the NHL this year.”

Plus, selecting Devils’ legend Brodeur as an ambassador for Unibet sportsbook is “an indication of their marketing savvy” and “awareness of the New Jersey sports market.”

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A shared sports and casino platform

Unibet is the third and final skin under the Hard Rock Atlantic City license.

The Hard Rock-branded app from Gaming Innovation Group launched in late January, just in time for Super Bowl betting. Players have access to a shared wallet with the Hard Rock online casino.

Unibet customers enjoy a similar experience as the online casino launched in June. The sportsbook is integrated with the casino platform.

Bet365 NJ, another European giant, opened its Garden State sports betting doors last month.

The key going forward is, of course, trying to claim a piece of the extremely crowded but strong NJ online sports betting pie. We’re talking about a state that took in $293 million in bets in August.

Plus, NFL and college football betting season is just starting.

Partnering with the Devils, an organization that has won three Stanley Cups, will help connect Unibet with the North Jersey customer base.

And, hockey season is not too far away.

Unibet Online Sportsbook Launch Brings New Jersey One App Closer To 20

The Unibet Sportsbook launched in NJ this week making it 17 sports betting apps ready to take bets as the busiest time of year in sports begins.

European online gambling giant Kindred Group launched an NJ sports betting app under the name of its flagship brand Unibet this week.

Unibet Sportsbook started taking bets on Tuesday, Sept. 10. With Hard Rock Atlantic City as its land-based partner and Kambi as its sportsbook supplier, Unibet joins the market as the 17th online sports betting site in New Jersey.

The NJ online sportsbook launch comes three months after Kindred Group launched its Unibet online casino offering in NJ.

The two are now part of an integrated online casino and sportsbook site available exclusively in New Jersey.

TheScore Bet and Bet365 NJ sports betting apps launched last week. Now that Unibet Sportsbook is live, the market is edging closer to the predicted 20.

How to get started with Unibet Sportsbook

First of all, if you already have a Unibet Casino account, you don’t have to re-register for the sportsbook. Since the two share a wallet, you can easily jump from slots to sports without switching user names.

The launch of Unibet sports betting also comes just in time for the start of the NFL season. Week 2 NFL markets are already open on the site.

The NJ sports betting product is the first US online sports betting offering being launched under the Unibet brand.

Kindred Group says its launch will trigger the start of a significant marketing push.

Wait, is there an app for that?

Yes and yes.

Whether you use Apple or Android mobile devices, Unibet has you covered. To download the iOS app, you only need to visit the App Store.

To download the Android version, visit the nj.unibet.com website on your smartphone or tablet and follow the instructions.

The app includes both the NJ online casino and sportsbook.

Prime NJ sports betting season for Unibet

The marketing push will focus on the busiest time of the year in sports betting. The NFL just kicked off and the MLB playoffs start next month.

Plus, the start of the NBA and NHL seasons are right around the corner.

Kindred US SVP Manuel Stan said it is an exciting time for the company in NJ:

“We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience. To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling.”

Stan also said the company is pleased to extend its 22-year partnership with Kambi:

“We have been preparing very thoroughly for this moment for a long time and are ready and excited to become a part of what most likely will become the largest betting market in the world.”

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What’s next for Unibet? Pennsylvania

Next up for the company is a move into neighboring Pennsylvania in the coming months. There, it has plans to operate various online gambling products through a partnership with the Mohegan Sun Pocono land-based casino.

The exact timeline for that launch is an unknown, so for now, the place to play at Unibet Sportsbook is in New Jersey.

Kindred Group was once known solely as Unibet. But shareholders agreed to change the company name to Kindred Group in December 2016.

The company has since reserved the Unibet name for some of its more popular online gambling products.

The Unibet brand now runs integrated online casinos, poker sites, sportsbooks, and bingo sites in the UK, Europe, Australia, and now the US for more than 100 million customers around the world.

Unibet Makes Its NJ Start, And Bet365 Sportsbook App Is Coming ‘Pretty Soon’

Hard Rock AC’s sports betting partners Unibet and Bet365 could launch soon, said casino president Joe Lupo. In fact, Unibet Casino is beta testing now.

Yes, it’s late May, but Hard Rock Atlantic City is gearing up for football season.

Those plans will likely include the launch of two new NJ mobile sports betting platforms before the NFL’s first regular-season game is played. (That’s the Green Bay Packers vs. Chicago Bears on Sept. 5, for those keeping tabs.)

NJ Gambling Sites sat down with Hard Rock AC president Joe Lupo last week at the Lobby Bar. He shared a “hopeful” launch timeline for the casino’s NJ sports betting partners Unibet (from Kindred) and Bet365:

“We hope to see Unibet here pretty soon. I will just say in the next 30 days. And we hope to see Bet365  before football season.

“We are extremely excited about both. They are working with us. They are working very hard as well to get up and going before fall hits.”

And a few days later, after a testing period, Unibet did officially launch in New Jersey. It became the 21st online casino in NJ and the first in the US for Kindred.

More on the Unibet online casino launch

Unibet’s announcement follows a beta testing period in NJ that kicked off

A Twitter message obtained by NJGS last week confirmed Lupo’s timeline. Here is a snippet from the message about an NJ-exclusive beta test:

“Unibet Online Casino is launching in New Jersey, and we just need some testers to come play on our site …”

But the site is only an online casino… for now. The online sportsbook for Unibet NJ is still in the works.

Unibet hinted at a July time frame for that part of the NJ online gambling site.

And once the sportsbook officially launches, customers will have access to a virtual shared wallet.

Hard Rock’s full quota of NJ sportsbook apps

When Bet365 does launch alongside Unibet, Hard Rock will have all three online skin slots filled, as permitted by the New Jersey Division of Gaming Enforcement.

The other belongs to the Hard Rock-branded sports app powered by Gaming Innovation Group. That one has been online since Jan. 26 and shares a wallet with Hard Rock online casino.

Something exciting is in the works with the Hard Rock app, too.

Lupo is not willing to go into the specifics just yet, but he did provide NJGS with a little teaser.

“We have a couple things we are going to probably speak to in  about 30 to 60 days that will really be new to the market. And we are really excited about it.”

Hard Rock, NJ sports betting and the NFL

For those Hard Rock sports betting customers desiring more than what the current 3,800-square-foot space offers, be patient.

Fans were able to take a seat at the tail end of March Madness betting season (sports wagering windows opened days before the Super Bowl).

But like the new sportsbooks opening at Bally’s, Borgata and Harrah’s, Hard Rock is working on something special behind the scenes. And like the big one-year anniversary plans for June 28, customers will have to wait a tad longer to learn more.

Pencil in NFL and college football season for the big reveal. And the focus will be on “providing a better viewing experience.”

Here are the details Lupo was willing to share at this point:

“We are working on a different phase where we will be able to show more games here on property.”

In other words, he is talking about those football fans coming to watch the games on Saturdays, Sundays and Mondays. The idea is to keep these customers on property.

“There is room to expand (the current space). We are coming up with another idea to have a lot more viewing for football,” Lupo said.

Like the app launches mentioned above, we’ll simply have to stay tuned.

Will TheScore join Unibet and Bet365 this fall?

The current NJ sports betting app count is at 14. BorgataSports is the newest addition to the party (launching May 14).

But Unibet and Bet365 may not be the only additions to the NJ sports betting party this fall.

TheScore (from Bet.Works and partner Monmouth) continues to make a big social media push that references a pending launch.

We reached out to the company for a status check, and a spokesperson said there is “no firm timeline to share publicly.”

But if Unibet, Bet365, and TheScore all launch before football season, hitting 20 this year could still be a realistic possibility.