CBS Sports, William Hill Planning For ‘Explosive Growth’

In a new partnership announced earlier this week, William Hill will become the official sportsbook and wagering data provider of CBS Sports.

In a new partnership announced earlier this week, William Hill will become the official sportsbook and wagering data provider of CBS Sports.

CBS Sports will begin to showcase its new partnership starting next month. The goal is to have a full rollout just in time for fantasy football season.

This new partnership joins similar ones made by:

Public responding favorably to the CBS Sports William Hill deal

According to Legal Sports Report, the news of the CBS Sports-William Hill partnership was met with positive feedback as the stock price for William Hill climbed 5%.

Wiliam Hill brings brand name recognition, along with its 140 sportsbooks to a well-established CBS Sports Digital sports vertical.

It has more than 80 million users per month across its sites and apps. It also has tens of millions of followers on social platforms. 

The combined outreach of the two will attract new New Jersey sports betting customers, especially when March Madness and the NFL season kicks off.

What they’re saying about the CBS-William Hill deal

“We’re thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multi-platform sports wagering content while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading U.S. business,” said Jeffrey Gerttula, Executive Vice President and General Manager of CBS Sports in a press release.

“The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S.  Together, we will deliver even more value to this rapidly growing segment of sports fans.”

In this new partnership, William Hill will be promoted across CBS Sports’ broad range of digital properties. That includes promotion to CBS Sports Fantasy, one of the largest fantasy platforms in the world.

Additionally, William Hill will benefit from being promoted through:

  • CBS SportsLine
  • CBS Sports HQ

“CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports,” said Joe Asher, CEO of William Hill US, in a press release.

“We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently.”

Land Of 1,000 Bets: William Hill Sportsbook All In On Super Bowl Wagering

Are you still sorting through your Super Bowl betting options? William Hill shares a breakdown of the betting trends and popular wagers.

Super Bowl betting is big at the 100-plus William Hill sportsbooks across the country.
Including at Tropicana Atlantic City, where NJ sports betting customers can grab a 14-page packet.
There are so many ways to wager on the Kansas City Chiefs and San Francisco 49ers that there are special instructions:
Please help keep the line moving. Have the betting number(s) ready when you get to the counter.
Unless you are wagering by using the William Hill NJ app.
Are you suddenly feeling overwhelmed? Relax.
We offer a closer look at the big game betting trends and popular wagers.

Super Bowl betting trends

Besides the app and the Trop, William Hill operates the NJ sportsbooks at Monmouth Park and Ocean Casino Resort.

When you factor in legal betting states NevadaIowaIndiana and West Virginia on Feb. 2, it is going to be an extremely active day.

So, where is the money going?

William Hill sent out a press release earlier this week that provides an early breakdown of the national figures.

Point spread (Chiefs +1)

  • 58% of total tickets on the Chiefs.
  • 68% of the total money wagered on the Chiefs.


  • 77% of the total number of tickets on the 49ers.
  • 77% of the total money wagered on the 49ers.

Total points (55) 

  • 84% of the total number of tickets on the over.
  • 86% of the total money wagered on the over.

49ers and Chiefs futures tracker

The 49ers are the NFC’s No. 1 seed. The Chiefs finished the regular season as the AFC’s No. 2 team.

The Niners are an even bet to win the Super Bowl. If we go back to Jan. 21, 2019, the Niners opened at 30-1. The odds shifted to 40-1 in mid-August.

The Chiefs head into Sunday’s game at -120.  The line opened at 7-1 and jumped to 15-1 in late October.

And, on Sunday,  it all comes down to the final score.

William Hill + popular big game props

A significant amount of money is bet on props.

William Hill is tracking the most popular props based on total dollars and number of tickets.

The five most popular wagers by total dollars:

  1. Alternate game total: Over 40.5 (-600)
  2. Will there be a safety in the game? No
  3. Point spread proposition: 49ers +10.5 (-350)
  4. Will the game go to overtime? No
  5. Rushing yards by Patrick Mahomes: Over 30.5 (-110)

Five most popular by total tickets:

  1. To win the pro football championship 54 MVP: Nick Bosa 
  2. Rushing yards: Mahomes over 30.5
  3. Will the game go to overtime? Yes
  4. Will an interception be returned for a touchdown? Yes 
  5. Result of the opening coin toss: Heads 

Giants Vs. Jets: Will A Black Cat Cross The Path Of This New York NFL Battle?

It’s Giants vs. Jets in an NFL Week 10 matchup that is a battle of two lowly New York teams. Will the black cat return? Check out NJ sportsbook odds.

Call it the battle of New York, the battle of New Jersey, or the battle of the inept. It’s Giants vs. Jets. And maybe also a black cat.

The hapless New York Jets meet the lowly Giants in an NFL Week 10 matchup that happens every four years.

The Jets lost to the previously winless Miami Dolphins in Week 9. However, these same Jets actually opened up as ever-so-slight favorites over the Giants on the look-ahead lines posted at some of the top NJ sportsbooks.

At the very least, some NJ oddsmakers were calling this a pick’em game on Sunday night.

Most adjusted the lines to make the Giants the favorite as they prepared to face the Dallas Cowboys on Monday Night Football in Week 9. But New York lost that game, too. Some blame a black cat for the loss:

NJ sportsbooks must have been leaning on the fact the Jets are technically the home side for the Giants vs. Jets in Week 10.

A home game for both?

The thing is, both teams play home games at MetLife Stadium at the Meadowlands Sports Complex in East Rutherford.

So, both sides can really call this a home game. Although, Jets season ticket holders, if there are any left, will have the first choice when it comes to seats.

The Jets fell to 1-7 losing to an awful Dolphins team on Sunday, 26-18. Dolphins QB Ryan Fitzpatrick, a former Jet, threw for three scores as the Dolphins took a big second-quarter lead and never looked back.

Of course, the Giants headed into the Monday night game with Dallas sporting an almost-as-ugly 2-7 record. Rookie QB Daniel Jones showed promise after taking over for veteran QB Eli Manning earlier this year but has become turnover prone as the season has worn on.

The Giants stayed close to the Cowboys for three quarters on Monday night before Dallas pulled away. The 37-18 loss dropped the Giants to 2-7. However, that’s still twice as many wins as the Jets, which could be why the Giants are road favorites heading into this week’s game.

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Giants vs. Jets lines and odds

Below is a look at the current point spread, moneyline, and over/under lines for the game at the top three NJ online sports betting sites.

This includes DraftKings Sportsbook, FanDuel Sportsbook, and William Hill NJ Sportsbook. Updated as of Nov. 7.

Jets vs. GiantsDraftKingsFanDuelWilliam Hill
SpreadNYG -2.5 NYJ +2.5NYG -2.5 NYJ +2.5

NYG -2.5 NYJ +2.5

MoneylineNYG -141 NYJ +125NYG -148 NYJ +128NYG -145 NYJ +125

Giants vs. Jets: the rivalry and its history

Even though they play at the same home stadium, the Giants and Jets have only met 13 times in NFL history. The Giants lead the series with an 8-5 record.

The Jets actually won by a field goal in an overtime thriller the last time the two New York teams met in 2015. However, the Giants had won five in a row dating back to 1996 before that.

The Giants have also beaten the Jets in three straight preseason games held the past three summers.

The last Giants vs. Jets regular-season game in December 2015 saw then-Jets QB Fitzpatrick complete 36 of 50 passes for 390 yards and 2 TDs. Manning went 18 for 34 for 297, a touchdown, and an interception for the Giants. Neither team ran the ball effectively.

Fitzpatrick threw a nine-yard TD pass to WR Brandon Marshall with 27 seconds left to tie it at 20.

But in the end, Randy Bullock was the hero for the Jets, kicking a 31-yard field goal in overtime to make the final score 23-20.

Somebody has to win

Unless this week’s Giants vs. Jets game ends in a tie, one team will actually get a win this week, leaving their fans only slightly less disappointed on their New York side than the other.

And who knows? Maybe someone will let the black cat out of the bag on Sunday, too.

The game airs at 1 p.m. ET Sunday on Fox.

Cowboys Vs. Giants Odds: New York Big Underdogs To Turn The Season Around

The New York Giants look to turn the season around facing the Dallas Cowboys on Monday Night Football in NFL Week 9. NJ sportsbook odds favor Dallas.

The 2-6 New York Giants will be looking for some redemption and the chance to turn the season around facing the Dallas Cowboys in New Jersey on Monday Night Football this week.

NJ sportsbooks have made the 4-3 Cowboys at least a touchdown favorite, mainly due to the fact they beat the Giants by 18 points in Week 1.

However, oddsmakers may be forgetting a long history of close Cowboys vs. Giants matchups. Let’s take a closer look.

Cowboys get rest, Giants find rhythm

The Cowboys should be rested coming off a bye in Week 8.

But the Giants may have some rhythm, at least on offense, as they scored 26 points in a loss to the Detroit Lions on Sunday.

The problem with betting on New York to keep it close is the defense. The Giants gave up 342 passing yards to Lions QB Matthew Stafford and 35 points overall in Week 8.

Cowboys vs. Giants odds at NJ sportsbooks

Below is a look at the current point spread, moneyline, and over/under lines for the Monday night game at the top three NJ sports betting apps.

This includes DraftKings Sportsbook, FanDuel Sportsbook, and William Hill NJ Sportsbook. Updated as of Nov. 1.

Cowboys vs. GiantsDraftKingsFanDuelWilliam Hill
SpreadDAL -7.5 NY +7.5DAL -7 NY +7

DAL -7 NY +7

MoneylineDAL -335 NY +280DAL -340 NY +280DAL -350 NY +280

Cowboys vs. Giants: NFC East rivals

Dallas leads the overall series between the two NFC East rivals with a record of 67-46-2.

In fact, the Cowboys have won five straight, including the 35-17 dismantling of the Giants in Week 1.

Dallas QB Dak Prescott went 25 for 32 for 405 yards and four touchdowns in that game, outdueling then-Giants starter Eli Manning, who went 30 for 44 for 306 yards and a TD.

Although, Giants running back Saquon Barkley was impressive, posting 120 yards on 11 carries.

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Rookie QB Daniel Jones will start for the Giants this time around. He went 2-0 in his first two starts for the team this year but has since dropped four straight.

The thing is, this Cowboys vs. Giants matchup has been historically closer than all that suggests this game will be. In fact, 25 of the 41 Cowboys-Giants games in this millennium have been decided by seven points or less.

Last season, the Giants came within a point of the Cowboys in the final regular-season game for both teams. The Cowboys won 36-35 on a Prescott to Cole Beasley 32-yard TD pass with about a minute to play.

That was a Sunday game at MetLife Stadium this past December. This one is Monday, Nov. 4 at MetLife with kickoff set for 8:15 p.m. ET. ESPN will televise the game.

NBA Betting: Brooklyn Favored To Net Their First Win In Friday’s Meeting With NY Knicks

Nets-Knicks betting odds for the first meeting of the two teams favor Brooklyn to get its first win while sending New York to an 0-2 start.

Brooklyn could quickly get the bad taste of its home and season opener out of its mouth. The Nets-Knicks betting odds favor Brooklyn in Friday night’s first meeting of the two teams this season.

Although both NBA teams come into the tilt at 0-1, the Nets had a better showing in their first contest of 2019-20.

That was partially due to a record-setting debut.

Why the Nets-Knicks betting odds favor Brooklyn

No player in NBA history has had a better debut with a team in terms of points scored than Nets guard Kyrie Irving.

Irving dropped 50 on the Minnesota Timberwolves in his first regular-season game in a Brooklyn uniform. Unfortunately for Irving’s team, it wasn’t enough to overcome earlier deficits. Minnesota escaped with a 127-126 overtime win.

New York suffered a similar fate in rookie RJ Barrett’s professional debut.

Barrett didn’t set any records, but he did score 21 points in his first NBA game. The San Antonio Spurs outscored the Knicks 37-27 in the final quarter to claim the 120-111 win, however.

While both stars had solid debuts for their teams, only one can lead his team to win No. 1 on Friday when the squads meet. Operators involved in New Jersey sports betting are more optimistic about Irving’s chances to do so.

Odds at NJ sportsbooks for Nets vs. Knicks

Several New Jersey sportsbooks have all the traditional bets plus alternate lines and team props available for Barrett’s first game against Irving.

The NBA spreads, moneylines, and point totals at three of the most popular books are pretty similar (as of 7 a.m. ET Oct. 25):

DraftKingsKnicks +8 (+100)
Nets -8 (-121)
Knicks +300
Nets -375
O 225.5 -108
U 225.5 -121
FanDuelKnicks +9 (-110)
Nets -9 (-110)
Knicks +320
Nets -410
O 225.5 -110
U 225.5 -110
William HillKnicks +9 (-110)
Nets -9 (-110)
Knicks +360
Nets -440
O 225.5 -110
U 225.5 -110

William Hill has an attractive +950 line on the Knicks winning the game by 1-3 points. FanDuel Sportsbook currently offers odds of +1000 that Barrett will score the game’s first point.

Other bets include half and quarter totals along with player statistics over/under lines. Given the history of this Nets vs. Knicks matchup, a lot of those bets are in play.

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History of Nets vs. Knicks in Brooklyn

Since the Nets relocated to the Barclays Center and rebranded prior to the 2012-13 season, these two teams have been evenly matched. Each team has won exactly half of the 28 regular-season games played by the two squads.

In Brooklyn home games, however, the Nets have had a slight advantage. Brooklyn has won eight of the 14 meetings on its home court, including both home games last season.

Irving will be the focus of attention on Friday, and for good reason following his Nets debut. History shows him to be a capable foe for the Knicks, although not to the degree he beguiled the Timberwolves on Wednesday.

In 23 career games against New York, Irving averages just under 24.5 points per game. While that’s slightly better than his conventional career scoring average of 22.2 points, it isn’t lethal in and of itself.

As both teams are playing only their second games of the season, it’s way too early to make any assessments on either squad based on statistics. A solid strategy for both teams, however, might simply be trying to play some defense.

San Antonio shot more than 50% from the field on Wednesday against the Knicks. Minnesota turned the ball over only 13 times on the same night in Brooklyn.

Whether the Knicks have the firepower to overcome another 50-point effort by Irving is questionable, as is whether Irving has that in him. Because of those storylines, the Nets are a slight favorite to get their first win Friday night.

Packers Vs. Chiefs Odds: No Patrick Mahomes Makes Kansas City A Home Dog

NJ sportsbooks have the Chiefs as home underdogs against the Packers on Sunday with MVP Patrick Mahomes out and Aaron Rodgers playing better than ever.

The 5-2 Kansas City Chiefs will play the role of home underdogs for the first time in a long while this week. They face the 6-1 Green Bay Packers in the marquee NFL Week 8 Sunday Night Football matchup.

This is mostly due to the fact reigning NFL MVP Patrick Mahomes will not play after suffering a freak kneecap injury in a win over the Denver Broncos on Sunday.

Backup QB Matt Moore will start for the Chiefs in Mahomes’ absence this week.

However, New Jersey sportsbooks may also have the Packers as road favorites because QB Aaron Rodgers is coming off one of the best performances of his 15-year NFL career.

Rodgers threw for 429 yards and five TD passes to push the Packers to a 42-24 dismantling of the Oakland Raiders last week. He also ran for a touchdown, playing his way into the MVP conversation this season, just as Mahomes is possibly limping his way out of it.

Packers vs. Chiefs lines at NJ sportsbooks

Below is a look at the current point spread, moneyline, and over/under lines at the top three NJ sports betting apps.

This includes DraftKings Sportsbook, FanDuel Sportsbook, and William Hill NJ Sportsbook. Updated on Oct. 23.

Chiefs vs. PackersDraftKingsFanDuelWilliam Hill
SpreadGB -4.5 KC +4.5

GB -4 KC +4

GB -4 KC +4

MoneylineGB -210 KC +180GB -168 KC +146GB -200 KC +170

Packers vs. Chiefs history

There isn’t much history between these two storied franchises.

Although, they did face each other in the first-ever Super Bowl. Vince Lombardi’s Packers beat Hank Stram’s Chiefs 35-10 to win Super Bowl I back in 1967.

Packers Chiefs history super bowl 1

All told, the Chiefs and Packers have only met 12 times in the NFL’s previous 99 seasons. Kansas City won five straight from 1989 to 2003 and the Chiefs are 7-4-1 all-time against the Packers.

However, the two teams are 2-2 in this millennium.

The Packers beat the Chiefs 38-28 the last time they played. It was an early-season Monday Night Football game at Lambeau Field in Green Bay in 2015. The Packers built a 24-point lead in the fourth quarter, and it took two late touchdowns by the Chiefs to make it as close as it was.

Rodgers threw for 333 yards and five TD passes against a Chiefs team that looks a lot different than the current one. He’ll be looking to do something similar on the road under the Sunday night lights this week.

A Sunday night full of questions

The big question this week is if Moore can be as steady as he was coming off the bench against the Broncos.

He didn’t make any critical mistakes and will need to avoid making any against Green Bay if the Chiefs hope to compete on Sunday night.

But there are still more questions heading into the game.

The Chiefs defense played better than it has all season against Denver. Will it continue its resurgence, or will Rodgers put together another MVP-like performance for the Packers?

The answers will come soon after the 8:20 p.m. ET kickoff at Arrowhead Stadium in Kansas City on Oct. 27. NBC will broadcast the game.